You think friends and connecting, i think a new business opportunity. Im sure that is what the CEO of facebook was thinking with his changes to the site. After reading about the new groups function on duct tape marketing. What started out as a simple classroom connection project has become a world wide phenomenon. I think that with this comes a significant marketing opportunity. They started with their marketing to specific people by using info on your profile. An easy way to gain knowledge about the consumer, allowing specific tailoring of ads. For example i like music and im a university student, i am getting ads related to different music companies (most of which are local) and different study abroad schools. I now wonder, how far will facebook go for marketing? My question is sort of answered with the new groups function, how people can organize contacts into different groups allowing them to send specific information privately. This is pretty cool considering it used to just be a bunch of harvard students trying to stay in touch. If we can create a new modification it can revolutionize how we communicate, just like facebook did.
Categories