iPhone 4… is it the only one?

So, i was looking through and reading some of our classmates Phil Gym’s blog about the competition between iPhone 4 and the Samsung Galaxy S, which as a matter of fact distracted me for a half an hour looking and comparing the phones. This was especially interesting for two reasons. One being that i am looking for a new phone and these are both prospective choices, and second, the topic of branding and how i barely knew about the Galaxy S, yet could tell almost everything about the iPhone 4. I think this has to do with the branding and the amount of advertising which has reached myself as a consumer. Apple has invested a lot of resources into advertising and making their product known, i think also that since Apple is a current phenomenon, that the fact its an apple product automatically gets itself into the mind of consumers, whether they are pro apple or no apple consumers. Also, even though the samsung Galaxy S has all the same features for the most part, I dont think that the perceived  value is the same as the iPhone. It appears to be another copy of the iPhone. In accordance with what Phil has said about Apples marketing strategies and “brainwashing” us into buying an iPhone even though we dont know why we want one. Thats a scary thought that  Apple has that much power to make our evoked set limited to one or maybe two products. On a more ironic note, when Apple was up and coming, they used a spin off of the brainwashing in the novel 1984, hmmm have the tables turned?