Monday night i went to the Canucks game against the Florida Panthers, and was bombarded with marketing and media. Marketing at the game was everywhere, the boards, the jumbotron, jerseys and different kiosks to name a few. The two things that struck me though, were the strategy that Rhino.ca took to promote themselves. Their logo and url are both simple and do not mention anything about what they do, in doing so, it attracted me to say ” hey, i wonder what these guys are all about,” and so i searched them when i got home and was greeted with a page that said… “welcome, we’ve been expecting you.” This clever yet simple tactic draws on curiosity to go check out the site. This has been successful, i fell for it. Good on you Rhino for creating, with such simplicity, a powerful marketing strategy.
Secondly, the new rights to the building which belong to Rogers. The new Rogers Arena is paid advertising, what I found interesting was the conversations about how the name change feels weird. GM Place and the Garage are the names most people associate with the arena, but now GM is getting free publicity by the topics people are talking about. Instead of paying lots of money to have your name associated with the arena, they are now getting the same or even more talk time than they have ever had before. I wonder how long this will last and if GM will see any benefits.