Jet Blue: Affordable and Enjoyable Flights
Mar 8th, 2011 by evany
When flying on an airplane their are many concerns to the consumer. These concerns mainly fall under about what am I getting from flying from a certain airline. Am I going to feel secure during my flight, are my baggage taken care of, will my flight be comfortable?
When I traveled to California just recently I decided to take the cheapest flight I could find and ended up on a JetBlue Aircraft. I wasn’t expecting much out of the flight because of the cheap fair but was pleasantly surprised in the amount of effort they put into their Product for a good Price.
Now that we are learning about the intricacies of the marketing mix more and more I have been noticing companies, such as JetBlue and there strategies in targeting their consumers. Here is a quick commercial that sums up a key part of who they’re:
As I mentioned earlier JetBlue is a very affordable alternative to other airlines but their low pricing isn’t deterring from the value. When looking at the pricing of JetBlue they seem to lean towards a more Sales and Customer Orientated strategy. This is resembled in the fact that they want to fill their airplanes with cheap prices and their ability to create a lasting impression on the customer through great service and extra perks like free satellite TV, unlimited snacks etc. This aim at creating a good impression on their consumers should give JetBlue an advantage where many other Airlines tend to falter.