Ark Music Factory, Churning Out Trash
Mar 17th, 2011 by evany
As we all know, Youtube is an amazing branding tool and provides a unique way to differentiate yourselves from many other people searching to attain that goal. Simple STP if you think about it. But what if everyone is attempting to become that next sensation, the next “Beiber” for lack of better words. What ultimately needs to happen to get noticed? Simple, either target a different market or differentiate yourself enough.
Well Ark Music Factory, has decided to capitalize on this trend and produce songs for hopeful stars (mainly teens) trying to get there name out there. However, unlike most music labels they quickly create pop songs for many kids and hope that one will make it big. A few concerns that came up when I first saw this approach were:
- For the kids involved because I felt like they were being conned
- For the company itself and their lack of marketing knowledge
It seems the only thing giving these kids a chance is the utterly disturbing factor of these songs being recorded and the comedic value attached. This has pushed Rebecca Blacks “Friday”, one of Ark’s Singers, to hit 12 million Youtube views in less than a week but not for the right reasons. Looking at the Ark Brand, I have a feeling their brand is permanently going to be tarnished.
