Glee, Music Marketers Best Friend
Feb 10th, 2011 by evany
Are you a self-proclaimed Gleek? I wouldn’t go out calling myself a Gleek but I definitely not denying that the show has me going along for the ride. No matter what category you fall into Glee is sure doing well with consistently high viewership by its multiple types of fans. But the show itself isn’t the success that I’m intrigued by, it is the ability to churn out chart topping covers (it is currently sitting #2 all time for most top 100 appearances on the .com 100, next to who else but Elvis Presley).
If you aren’t convinced that Glee and Cheesy Musicals are back in style, well you can be certain that Glee and Fox aren’t the only groups benefiting from its success. As we all know the Glee Cast, like any Glee Club, simply performs songs of other artists. The amazing thing is that once a Glee “Cover Version” of a song hits the tube not only sales of the Glee Composition occur but of the Original Artist as well.
Simply put Glee is a Social trend that has hit the music industry by storm. A prime example of how influential Glee is would be through the recent cover of Florence and the Machine’s Dog Days Are Over. I personally had never heard of them before Glee or heard them on the radio whatsoever. After the show aired I have heard the song ample amounts of times on The Peak, The Beat and The Zone.
My final thoughts are that Glee is helping artists in a big way and is a simple tool to reach a music lovers thoughts.