In this highly digitization world, every firm is competing to differentiate their brand and create unique customer experiences. Similar is the story of Jetstar Airways, where they decided to differentiate their brand and increase their level of service to existing and potential clients through interaction and consumer engagement.
With Hootsuite managing all of their social media platforms in one way, they were able to monitor their followers, their preferences as to what deals they indulge in, their travel stories and other customer queries.
Hootsuite made their job easier in the sense that they didn’t spend any time troubleshooting management problems or investing in experts to give tech. solutions but instead invested their time in creating and exchanging travel stories, initiating conversations, answering questions, accepting compliments and comments and providing high quality customer service all through one platform.
Online collaboration is so necessary these days to make your brand stick in your target’s mind. If a company has no online presence these days, even though it produces products worthy of your time it is highly unlikely that it will get any attention. With Hootsuite you can create an manage platforms as easy as scrolling your cursor and making a few clicks.
Encourage online engagement, improve online presence, and associate with people and brands that represent you and your company. This is the norm of the digital world today to be a successful business.