Monthly Archives: November 2014

Facebook just released their new widget named “Say thanks” where you can create personalized videos for your friends on Facebook.

Facebook connects millions of people across the globe and previously they launched a widget where you could see a flashback of your timeline and some of the most popular things you posted in a video called “Your Facebook life in 62 seconds”. Moreover, they also have widgets such as “See friendship” where you can browse through a friend’s profile and see how much you have interacted with them through out and all the pictures associated with the two of you.

This type of thing captures millions of people’s hearts because of the customized effect per user. It is such a popular platform but people can still manage to frame some of their most memorable experiences and share it with the world without any effort.

Over the past few weeks we have learned about different platforms, customizable user experience, speed and other factors and this Facebook example just is a beautiful combination of all of those things related to creating and encouraging shareability, interaction and engagement from users all over the world.

Your Facebook life in 62 seconds
Introducing Say Thanks

Brand is not just representative of a business. A brand also means a person. More emphasis should be given these days on Personal Branding, since how you represent yourself is how you represent your business in many ways.

As Shama in the article below states: 7 ways you can create an awesome Personal Brand:

1. Start thinking of yourself as a brand
2. Audit your online presence
3. Secure a personal website
4. Produce value
5. Be purposeful
6. Create strong associations
7. Reinvent

Keeping your online presence up to date and also professional is extremely important. Whether you are applying for a job or are part  of a reputable organization, you have to play the part. Keeping track of your social media platforms and LinkedIn account, and posting atleast 2-3 times a week on each of those platforms providing valuable content is the way to go to create a pleasant image for yourself online!

Although as a student it might not be as important to start your own paid website if your not into it, a blog could be a perfect substitute for it. This would be the space where you can express your opinions and communicate with the world. This impacts your image greatly as often employers are keen to know what you are interested in, how you write and how actively you participate in online forums or your blog discussions.

Whether it be Twitter, Facebook, LinkedIn groups etc, it matters what associations you draw to yourself. Associating yourself with the things that you are passionate about and issues you care about is another way to regurgitate yourself as a brand. Whether it be liking a Facebook Page, joining a LinkedIn group or following important people and companies you care about on Twitter is the way to go. This will also help you create purposeful and valuable content online.

Since, creativity can be learned through reading about ideas, and investing time in learning about other peoples’ experiences keep up to date with the latest news related to your field of interest. Lastly, keep evolving, whether its your skills, experiences or anything else run your life in alignment with the world clock that’s ticking. This is the cherry on top of the cake to make you an all rounder and stand out among others or at least associate, create or learn from your online presence as a brand.

7 Things you can do to build an awesome Personal Brand

With Facebook, Twitter and Instagram already on the high, Snapchat is the new thing. The generation these days is constantly looking for something new for themselves. e

It’s almost like they want to be unique and differentiate themselves from generation to generation. Somewhere, masses have caught on to Facebook and we notice parents, grandparents, kids every relationship you could imagine being on Facebook. Because youth these days are constantly evolving and like to keep things to themselves Snapchat is the new thing for them. The experience of “showing but not showing it all” is something that is appealing to the kids today.

Facebook being the market leader and buying Whatsapp and Instagram in the last 2-3 years has it all in their control. But with Snapchat being an individualistic in the market, starting small and growing rapidly is a proof that the “generation next” is waiting for the next big but new thing and embracing the digital changing with open arms.

Snapchat Turns 3

In the highly digitized world it is hard for businesses to strike a balance between using different channels of communication between the company and their consumers/masses.

As companies we want attention, and most often the good kind. It helps us create brand awareness, and thats why people spend so much money advertising. These days online advertising is the “new thing” and supposedly cheaper. But is it really reaching the kind of people you expect a response from?

This article explains the following:

“While the lion’s share of readers act in a similar way across platforms, there are some subtle peculiarities. Tablets, for example, generate more immediate visual attention, but print is said to conjure stronger levels of emotional intensity.

Neuro-Insight and Decode worked with News UK to discover that tablet ads in newspapers are seen for a shorter period of time than print because of their solus page status, but they tend to still deliver the same memory recall.

Using a mixture of qualitative research, exit questionnaires and a visual impact study, the three companies found that attention levels were not impacted by ad position, whether it was viewed on the right or left side of a page.”

Seems like that most people get attracted to interactive things. Whether its a flash ad. or an online ad. it seems more accessible to people on the go and is most likely to generate a click, hit or acknowledgement.

Having said that, if your audience is the kind to use traditional methods of communication, it is important to base your strategy off of that. Striking a balance is not necessary but staying relevant to your brand, audience and mission/vision is the key get noticed.

Print vs. Mobile Ads.

Personal brand is what we call something that represents our skills, personality and our ability to earn a status in society these days. Whether it’s a company or person we all hesitate to choose the things or people we get involved with.

Content Marketing is similar in that, you create quality that represents the performance of your organization on various levels. It is like the “first time impression” but not just first time, instead all the time. We constantly need to watch how we represent ourselves in the community/society/business setting and that really draws from our content. What information we post, share, like or tweet is what light people see us in. At some occasions we set bad examples and at some occasions good.

So, how do we set good examples? Some major things to account for are as follows:

Audience: Whether it’s social media, your website or any other resource, if you happen to send out content that is being directly or indirectly received by your target market then you want to know the people on your receiving end well enough. Their personality, purchase behavior, noting their likes and dislikes and customizing content for them is  the way to go to gain maximum reach. No kid wants to hear about wine and no adult wants to here about the next happy meal toy.

Organization: Not only is it important to bring out good content but it should also be done in a timely and strategic manner. You want to share valuable content by monitoring times where your target market is most active online. Also, you want to look into the length of the individual pieces taking into account the average attention span of your target audience. Last but not the least to keep yourselves organized prepare a month in advance as to all the content activity you are going to publish through your social media channels and assign leads to produce that material. This will help distinguish the pattern and dates of posting stuff, what to post, and pre distinguish the overall tone and voice of your messages.

Formulating your tactics in advance, understanding your people and creating a message that aligns with your brand will help your long term online campaign function smoothly.

3 Components of an Editorial Marketing Calendar