Personal brand is what we call something that represents our skills, personality and our ability to earn a status in society these days. Whether it’s a company or person we all hesitate to choose the things or people we get involved with.
Content Marketing is similar in that, you create quality that represents the performance of your organization on various levels. It is like the “first time impression” but not just first time, instead all the time. We constantly need to watch how we represent ourselves in the community/society/business setting and that really draws from our content. What information we post, share, like or tweet is what light people see us in. At some occasions we set bad examples and at some occasions good.
So, how do we set good examples? Some major things to account for are as follows:
Audience: Whether it’s social media, your website or any other resource, if you happen to send out content that is being directly or indirectly received by your target market then you want to know the people on your receiving end well enough. Their personality, purchase behavior, noting their likes and dislikes and customizing content for them is the way to go to gain maximum reach. No kid wants to hear about wine and no adult wants to here about the next happy meal toy.
Organization: Not only is it important to bring out good content but it should also be done in a timely and strategic manner. You want to share valuable content by monitoring times where your target market is most active online. Also, you want to look into the length of the individual pieces taking into account the average attention span of your target audience. Last but not the least to keep yourselves organized prepare a month in advance as to all the content activity you are going to publish through your social media channels and assign leads to produce that material. This will help distinguish the pattern and dates of posting stuff, what to post, and pre distinguish the overall tone and voice of your messages.
Formulating your tactics in advance, understanding your people and creating a message that aligns with your brand will help your long term online campaign function smoothly.
3 Components of an Editorial Marketing Calendar