With Facebook, Twitter and Instagram already on the high, Snapchat is the new thing. The generation these days is constantly looking for something new for themselves. e
It’s almost like they want to be unique and differentiate themselves from generation to generation. Somewhere, masses have caught on to Facebook and we notice parents, grandparents, kids every relationship you could imagine being on Facebook. Because youth these days are constantly evolving and like to keep things to themselves Snapchat is the new thing for them. The experience of “showing but not showing it all” is something that is appealing to the kids today.
Facebook being the market leader and buying Whatsapp and Instagram in the last 2-3 years has it all in their control. But with Snapchat being an individualistic in the market, starting small and growing rapidly is a proof that the “generation next” is waiting for the next big but new thing and embracing the digital changing with open arms.
