Coming from not using Twitter at all, to using twitter quite frequently through the course I am learning new things about hashtags, trending news and searching for people to follow etc.
Recently I discovered about the Twitter Stats Dashboard. This analytics tool was previously only available to advertisers and other selective users but now its accessible to all. What is does is, it makes your life easier to track. With the 140 characters limit, it’s hard to keep track of how effective your tweets are by monitoring manually. Now with this tool you can track who follows you, who retweets your messages, favorites you and even track your hashtag clicks. Not only this but it also gives you a month by month timeline as to how your messages are doing over time and helps distinguish any apparent patterns.
This tool helps you create an interactive approach to social media. It’s no longer just banging your head over the wall with no results but actually making the online experience a luxurious one.
The benefit is that you not only get to interact with people through your tweets, but get to know them on a personal level as to what they like, their response to your tweets, what do they like that you write is trending, how many people are following your tweets etc.
Twitter analytics indeed helps you create a two way channel of communication to create and maintain a healthy digital relationship.