We continue to grow and merge our realities with internet these days. Whether it’s the iPhone combined with the Nike app to help you stay fit, doing online banking through your smartphone, figuring out how many eggs remain in your tray at home, or using passcode from your smartphone to scan plu codes of coupons and other perks. We are always looking for alternatives to make our lives easier and faster.
Privacy always remains a major issue when talking about making anything and everything digitally interactive. It’s almost like we want the luxury without payment or sacrificing anything personal at all. “Consumer trust” (Shearman, Sarah 2014) is what companies seek when creating relationships and providing services.
“The availability of cheaper and smaller hardware means that everyday objects can become smart by inserting chips or sensors. Wearable tech is the first iteration of the Internet of Things to reach consumers and it is predicted the smart home will be the next battleground.” (Shearman, Sarah 2014)
Seems like in spite of all the concerns we are still spearheading to create a world accessible with only a touch of few fingers. Companies and well known brands will have to seek consumer trust mainly through transparency so that people are aware of what they are getting themselves into. Every small connection should make a big difference.
http://www.prweek.com/article/1314363/trusted-brands-hold-key-success-internet-things