Comm 486

More thoughts about the sponsorship

After discussing the Bell case in class I immediately thought of ways of how Bell could make the investment more worthwhile. Although Bell didn’t capture as much attention as they would have hoped to during the 2010 winter games, they still have a huge opportunity to gain revenue and market share. However, the market share probably won’t be from single customers like you and me. Rather they can market the credibility and the results for the fibre optic network and how well it operated during the Olympic games. Advertising the information and success to larger telecommunications companies can expand their market share because they can use their credibility and innovations as the product they are selling. The main problem now with Bell is that they aren’t advertising any of their successes anywhere. To find how well they did, people have to go online and research how they did and having potential customers do research is by no means good marketing at all.  I think that Bell should put together a better marketing campaign showing their reliability of the company and try to use that as a selling point!