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Article: The world Economy Calls(The Economist)

Kenya is seizing the opportunity to raise its employment rate by establishing a new spot in the business process outsourcing market. They hope to emulate India, but on the lower end of the BPO market because India has already saturated the higher end. Kenya has just received 3 international fibre optic cables that they plan on using as soon as possible to set up call centers. I think that establishing a a spot in the BPO market is a great idea because this will hopefully employ many graduates without jobs and hopefully boost the Kenyan economy. 

Kenya is also closer to Europe and North America therefore making it more of a prime geographical location than India. Hopefully taking this first initiative Kenya may spark interest in neighbouring countries to do the same. Thus growing the African economy slightly. Since Africa’s past has been quite gloomy in that aspect, this may be the break they need to take the first step in the right direction.