In this article ,there is a shocking fact that  more than 70% of the global population that is food insecure are the very people we rely on to produce about 70% of the world’s food supply.Star Bucks and Keurig Green Mountain are addressing hunger and poverty in their suppliers’ communities while also delivering value for their companies.They provides the smallholder producers in key coffee-growing regions with loan programs, technology transfer, market access and professional training to make them more effective and sustainable.

Creating shared value is literally a double winning. Because not only it meets societal needs but also helps firms create a good brand image among the public as well as increase their competitiveness. The two companies help fight hunger and support smallholder producers by choosing them as suppliers. Meanwhile, the natural high-quality coffee beans will make their products more satisfying in return and the cost of building factories and purchasing raw materials will also be much lower compared with that in big cities .Besides, they will become a precedent and inspire other companies to understand and address other social needs in their supply chain and markets to deliver both social and economic values, which will help evolve our common understanding of the corporation in the future.