Although an increasingly impatient social sector sees innovation as the holy grail of progress and the key element in providing aggressive top-line growth, it is not always a good thing. As an innovative product meets customers’ new requirements ,it could cause unexpected outcomes .According to what I read on QUARTZ ,laundry detergent pods have become a consumer favorite, thanks to their convenience (no scooping, no pouring, no measuring).However, their colorful packaging could be mistaken for candy or teething toys by children and become a poison hazard for them.

I learned about sustainable and disruptive innovations in class 14 , the examples given in both the prep and class have brought positive changes in efficiency, productivity, quality, competitiveness and some other perspectives. No one can deny that detergent pods have made laundry more convenient and easier but we still cannot call them a successful innovation since they have caused dangers to children instead of positive social changes. In this case, firms should consider carefully the possible outcomes their new product may cause before launching it. Or their innovation may ruin their reputation and brand image as well as doing harm to the society like what laundry detergent pods did. However, I personally think the idea of detergent pods is really a good one, firm would better change their packaging instead of getting them off shelves.