Facebook has made it even harder for marketers who write ads on Facebook. New rules announced by Facebook state that all posts deemed “too promotional” will not allowed to be posted. These posts include:

1. Posts that solely push people to buy a product or install an app.

2. Posts that don’t have real context when pushing people to enter promotions and sweepstakes.

3. Posts that reuse the same content from advertisements.

From the perspective of a Facebook marketer, I would be very frustrated by this move. When adding a friend on Facebook, I basically consent or “sign up” to having their posts pop up on my newsfeed. By following a company Page, I am essentially doing the same thing – consenting to having whatever they post show up on my feed. If I wanted to stop receiving these updates, I could easily unfriend or unfollow. Regulating organic posts from a brand sort of feels like too tight of a restriction – how would we feel (as private users) if Facebook regulated our personal organic posts?

From the perspective of a consumer, I would definitely love this change. Regulating overly promotional posts will force brands to generate more creative, engaging content. By doing so, not only would consumers make a better connection with the brand, but they may also enjoy seeing the posts come up, instead of scrolling right over them.

There’s one thing we know for sure – this move definitely encourages brands to pay to sponsor their ads to show up on the main page. With Facebook’s algorithm already making it difficult for a lot of brand posts to show up on Newsfeeds, companies need all the help they can get to increase exposure for their Facebook communications.

http://mashable.com/2014/11/14/facebook-is-cracking-down-on-overly-promotional-posts-from-brands/