K-pop is a musical genre from South Korea, that focuses on not only audio but also visual elements of music. It is not limited to only one type of genre, but a variety of musical styles such as hip-hop, R&B, and pop.
Many have even claimed that K-pop is better than American pop because of its meticulous concentration on not only wardrobe, but presentation, and quality of performance. Read more about this here. What’s more, the American music industry has even begun to notice K-pop as a force that may be able to penetrate the American market.
Most notably, Korean singer/rappper CL, of the girl group 2NE1, has been preparing for an American debut since last year. Enlisting the help of Scooter Braun, the musical manager of Justin Bieber, Ariana Grande, and Psy, to manage her launch. Since then, CL has performed at the highly popular Ultra Music Festival in Miami as a result of her collaborations with EDM artists Diplo and Skrillex. Her close friendship with designer and Moschino’s creative director, Jeremy Scott, has led to friendships with A$AP ROCKY and MIA.