As the Financial Post states in this news article, Ford is about to change the pickup truck game by introducing its all new 2015 F-150. Ford’s point of difference in this year’s model is the use of aluminum instead of steel on the exterior of the vehicle, making it about 750 lbs lighter than the steel version of the truck. Pickup trucks account for 60% of overall sales so this could be a game-changer for the company. This new truck even contains multiple parts that are made in Canada! Over the past year, Ford sales have only risen by 0.6% as opposed to Chrystler sales rising by 10%. It is projected that Ford sales are soon to rise with the release of the new F-150, as many people have been holding off buying their new trucks until this version is released.
Ford is using innovative technology and recyclable parts to create a more fuel efficient, stronger, and lighter truck that will be available in Canada before the end of this year. The truck is sure to be a hit in Canada where trucks are as (if not more) popular than cars.