Breakfast cereal has been a normal part of our every day routines for over 100 years. In recent years, however, North Americans have been consuming less sugary breakfast cereals and more fibre-rich breakfast substitutes.
As North Americans are continuously in a rush to get from point A to point B (especially in the morning), breakfast sales at fast-food chains such as McDonalds and Tim Hortans are on the rise. Breakfast sales alone account for 15-20% of McDonalds total revenue. McDonalds invented the breakfast sandwich with their “Egg McMuffin” in 1971, and since then it has grown to be the most popular breakfast item on the market today. Although McDonalds still stands at number one for fast-food breakfast sales, competitors such as Tim Hortons, Starbucks, and A&W all offer large breakfast menus, breakfast sandwiches being the top seller.
The reason for the decline in cereal sales is that people are leaning towards healthier breakfast options with less sugar, more fibre, and less gluten. Fast-food as well as fast at-home breakfast options such as smoothies (with a Magic Bullet) and coffee (with a Nespresso or Keurig) are increasing in popularity as well. Though cereal seems to be on its way out, eating breakfast in the morning is getting more popular in Canada and around the world. Over the past 10 years, lunch has replaced breakfast as Canada’s most skipped meal.
Source:
http://www.cbc.ca/news/business/battle-for-your-breakfast-buck-fast-food-attacks-cereal-s-supremacy-1.2748472
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