Marketing Decoded

The world’s most lovable athlete, who knocked us all out with his sprinting ability and personality in Beijing, has finally signed an athletic wear endorsement deal with his longtime supporter, Puma. What’s notable about this deal is that it’s the biggest deal in athletics history. Say again! The biggest deal ever! Details haven’t been released […]

Just finished a fascinating book written entirely on the subject of differentiation and how most products with which we are familiar and regular consumers have become vastly undifferentiated.  What, undifferentiated?!  Think about it.  Next time you stand in front of a row of power bars or running shoes or even your next laptop purchase:  are […]