Elaine Williamson: Marketing is more than just cool commercials
Pop up retailers are here for a good time, not a long time. You’ve probably seen them: stores that you notice just over the holiday period, for example, that weren’t there in the fall and, when you walk by the same spot in February, that store will be gone. This is the idea of hot […]
The GAP recently created a furor when they announced a change in their logo from the old familiar navy blue (red at Christmas) to something newer, and what they felt was, more friendly to our digital app-driven world. The market did not agree and there was a huge public outcry. So much so that GAP […]
Macdonald’s, one of the most valuable brands in the world, recently joined with Farmville (owned by Zynga) on Facebook for a round of in-game advertising. Mickey D’s now has his own farm, the MacFarm, and visitors who helped grow tomatoes or mustard seeds were rewarded with a Consumable. The exposure on Farmville for Macdonald’s is […]
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