Marketing Decoded

FastCompany just published its list of the 50 most innovative companies, 2011. Guess who’s 1st?  Yep, Apple.  2nd?  Bit of a suprise.  Twitter.  3rd?  Facebook.  Interesting, super interesting, that two of the top three are social media companies and the top one is driving a lot of today’s technology.  Groupon, Google, Netflix and Zynga (Farmville […]

In the name of full disclosure, M&Ms are my favourite candy. It’s lousy chocolate. The French laugh at how awful it is. When Mars introduced M&Ms the chocolate taste was something that consumers had to get used to. M&Ms are designed to be ‘more-ish’. You can’t stop at just one. M&M’s has fought hard to […]