Marketing is Listening
by ewilliamson ~ August 31st, 2011. Filed under: Uncategorized.
At it’s core, marketing is about listening. Listening to your customer, of course, but also listening to your competitors, your critics and yourself. Sales, on the other hand, is about talking.
Let’s think about the marketing part first:
What messages are you putting out there? Are they consistent with what you’re trying to say about your brand?