Marketing Decoded

Canadian Tire, that venerable Canadian institution that sells a little bit of everything but has tires in its name, is going back to its core business and offering more tires. Online. Online tire sales? Yup. The idea is that once customers come to the store to have their cheap tires installed (cheap because they got […]

How many Star Wars classic lines can you recite?  Can you do the actions too?  To celebrate the release of Star Wars:  The Complete Saga on Blu-Ray, Lucasfilms has joined with Stand up to Cancer, the non-profit group that uses an innovative model that it calls ‘dream teams’ comprised of scientists,and other specialists  to tackle […]