Marketing Decoded

Why Fads Fade – The Invetable Death of Flappy Bird As many of you know, Flappy Bird has held the #1 spot on Apple’s iTunes apps  store and was downloaded over 50 million times  The game’s young creator earn’s a pile of cash everyday by reaching this milestone and then mysteriously took it down.  Whaaatt?? […]

The Molson Beer Fridge campaign that launched in the summer was the most viral campaign of 2013 until the Westjet Christmas campaign. The recent follow on campaign of the Molson Beer Fridge shows the fridge travelling to a remote island in the Phillipines along with a flat screen tv so friends can watch the Olympics: […]