Marketing Decoded

Why Fads Fade – The Invetable Death of Flappy Bird

As many of you know, Flappy Bird has held the #1 spot on Apple’s iTunes apps  store and was downloaded over 50 million times  The game’s young creator earn’s a pile of cash everyday by reaching this milestone and then mysteriously took it down.  Whaaatt??  Too habit forming?  Have you never succumbed to the mindless entertainment of Candy Crush saga, Farmville or P vs Z’s with zealot like intensity for several weeks and then realize, with surprise, that you haven’t even looked at the game in days.  What turns us into crazed digital maniacs and as quickly makes us lose interest?

Why Fads Fade: The Inevitable Death Of Flappy Bird

 

Since the game has been removed from iTunes, enterprising eBayers have been selling preloaded smartphones for up to $90,000.

http://www.theguardian.com/technology/2014/feb/11/nintendo-denies-flappy-bird-legal-challenge