Elaine Williamson: Marketing is more than just cool commercials
Haul videos. Have you heard of this trend? Young adults, mostly girls, come home from the mall, lay their loot out and film it for upload to Youtube. Haul videos. Ever driven by a pickup in the Prairies and seen the deer horns hanging out the back? Anthropological, kind of, isn’t it? Don’t gasp. We […]
LinkedIn, the professional connections tool that many of us use to stay in touch with current and former colleagues has added a cool new add on: InMap. Showing a cloud of all of your professional contacts, LinkedIn brings itself from a somewhat linear online networking tool up closer to the ranks of Facebook. And the […]
How frustrating is it to have to scroll through pages on your Smartphone to get to the content you want when a retailer is advertising something to you? Irritating and stupid. The marketer in me gets annoyed when retailers I like just send me emails with product offers and I have to fight my way […]
There will be lots of decade-best lists coming out now (depending on when you think the decade ended!) There has been a lot written about where advertising is, and isn’t, going in the future. These campaigns will give you something to think about. I remember when I started using the Subservient Chicken (Burger King’s out there […]