Nestle to Sail Amazon Rivers – An example of direct distribution
Sunday, June 20th, 2010Interesting article this week in Businessweek about how Nestle SA has developed an innovative distribution strategy to reach remote villages on the Amazon river banks by using a supermarket barge. Nestle SA, in a move to head off competition with rival Unilever, and respond to emerging market consumers, will sail the barge down two Amazon […]