Marketing Decoded

Haul videos.  Have you heard of this trend?  Young adults, mostly girls, come home from the mall, lay their loot out and film it for upload to Youtube.  Haul videos.  Ever driven by a pickup in the Prairies and seen the deer horns hanging out the back?  Anthropological, kind of, isn’t it?  Don’t gasp.  We  […]

LinkedIn, the professional connections tool that many of us use to stay in touch with current and former colleagues has added a cool new add on:  InMap.  Showing a cloud of all of your professional contacts, LinkedIn brings itself from a somewhat linear online networking tool up closer to the ranks of Facebook.  And the […]

There will be lots of decade-best lists coming out now (depending on when you think the decade ended!)  There has been a lot written about where advertising is, and isn’t, going in the future.  These campaigns will give you something to think about.  I remember when I started using the Subservient Chicken (Burger King’s out there […]

Had a great discussion yesterday about the launch of product (RED), forcing us to think back to 4 years ago when this brand and business/charitable model were a whole new concept for raising money for a cause.  Look what showed up today:  In this campaign, to support World AIDS Day on Dec. 1, digitally savvy […]

Elf Yourself http://elfyourself.jibjab.com/ by Officemax is into its 6th year.  378 million people in 50 countries, still get a kick (groan), like me, of seeing themsELVES and their kids dance around in an elf suit.  My girls and I have been spinning and poppin’ and lockin’ for a couple of hours now and I still think […]

Macdonald’s, one of the most valuable brands in the world, recently joined with Farmville (owned by Zynga) on Facebook for a round of in-game advertising. Mickey D’s now has his own farm, the MacFarm, and visitors who helped grow tomatoes or mustard seeds were rewarded with a Consumable. The exposure on Farmville for Macdonald’s is […]