Elaine Williamson: Marketing is more than just cool commercials
While not exactly marketing, these photos are completely inspiring. I love how artists have creatively recycled abandoned and unused spaces to encourage communities to reuse the space or look at the space differently. While there may not be active purchase consumption happening here, we can consider this effective sustainable marketing in terms of the […]
McDonald’s recently released it’s progress on its 13 sustainability goals. Unfortunately, the company only met one of its goals to make sustainability part of its everyday business operations. The company did manage to increase energy awareness and education across all of its stores. The company was also successful in its fish sourcing practices in 2011, […]
After hiking, rafting or cruising up in gas guzzling RV’s, visitors to the Grand Canyon National Park will be out of luck next year when they want to purchase bottled water. Inhabit.com reports that the park’s management has been looking to solve the problem of discarded water bottles for a while. The sale of bottled […]