Marketing Decoded

Why Fads Fade – The Invetable Death of Flappy Bird As many of you know, Flappy Bird has held the #1 spot on Apple’s iTunes apps  store and was downloaded over 50 million times  The game’s young creator earn’s a pile of cash everyday by reaching this milestone and then mysteriously took it down.  Whaaatt?? […]

The Molson Beer Fridge campaign that launched in the summer was the most viral campaign of 2013 until the Westjet Christmas campaign. The recent follow on campaign of the Molson Beer Fridge shows the fridge travelling to a remote island in the Phillipines along with a flat screen tv so friends can watch the Olympics: […]

At it’s core, marketing is about listening.  Listening to your customer, of course, but also listening to your competitors, your critics and yourself. Sales, on the other hand, is about talking. Let’s think about the marketing part first: What messages are you putting out there?  Are they consistent with what you’re trying to say about […]

Comm 296 started off with 200 students signing up for Twitter accounts.  We’re using Twitter in the classroom so I thought it’d be useful to go over some Twitter basics. Twitter has two main components:  a social networking aspect, like Facebook, where people follow you and your follow them AND a messaging capability where you […]