Elaine Williamson: Marketing is more than just cool commercials
How many Star Wars classic lines can you recite? Can you do the actions too? To celebrate the release of Star Wars: The Complete Saga on Blu-Ray, Lucasfilms has joined with Stand up to Cancer, the non-profit group that uses an innovative model that it calls ‘dream teams’ comprised of scientists,and other specialists to tackle […]
Had a great discussion yesterday about the launch of product (RED), forcing us to think back to 4 years ago when this brand and business/charitable model were a whole new concept for raising money for a cause. Look what showed up today: In this campaign, to support World AIDS Day on Dec. 1, digitally savvy […]
Elf Yourself http://elfyourself.jibjab.com/ by Officemax is into its 6th year. 378 million people in 50 countries, still get a kick (groan), like me, of seeing themsELVES and their kids dance around in an elf suit. My girls and I have been spinning and poppin’ and lockin’ for a couple of hours now and I still think […]