Elaine Williamson: Marketing is more than just cool commercials
How many Star Wars classic lines can you recite? Can you do the actions too? To celebrate the release of Star Wars: The Complete Saga on Blu-Ray, Lucasfilms has joined with Stand up to Cancer, the non-profit group that uses an innovative model that it calls ‘dream teams’ comprised of scientists,and other specialists to tackle […]
We’ve talked quite a bit this term about giving up control of your brand. Brandchannel has an interesting article about Jay-Z, Cristal and brand control. You may know about the famous feud between the CEO of Cristal and Jay Z. The CEO of Cristal was asked about his thoughts on how Cristal had been lifted […]
Elf Yourself http://elfyourself.jibjab.com/ by Officemax is into its 6th year. 378 million people in 50 countries, still get a kick (groan), like me, of seeing themsELVES and their kids dance around in an elf suit. My girls and I have been spinning and poppin’ and lockin’ for a couple of hours now and I still think […]
The GAP recently created a furor when they announced a change in their logo from the old familiar navy blue (red at Christmas) to something newer, and what they felt was, more friendly to our digital app-driven world. The market did not agree and there was a huge public outcry. So much so that GAP […]
Macdonald’s, one of the most valuable brands in the world, recently joined with Farmville (owned by Zynga) on Facebook for a round of in-game advertising. Mickey D’s now has his own farm, the MacFarm, and visitors who helped grow tomatoes or mustard seeds were rewarded with a Consumable. The exposure on Farmville for Macdonald’s is […]
Click on the image to download your own copy of the Brand Language Period Table. Roll over the boxes on the Periodic Table to see definitions of Brand Evolution terms.
The world’s most lovable athlete, who knocked us all out with his sprinting ability and personality in Beijing, has finally signed an athletic wear endorsement deal with his longtime supporter, Puma. What’s notable about this deal is that it’s the biggest deal in athletics history. Say again! The biggest deal ever! Details haven’t been released […]