Marketing Decoded

Have you inserted the code from Google Analytics into your blog yet?  Do you have any idea of how to interpret the data you see when you look at the results?  I’m no expert at web analytics, however, I’m a marketer and I ask a lot of questions.  Questions about what customers want, where they […]

Haul videos.  Have you heard of this trend?  Young adults, mostly girls, come home from the mall, lay their loot out and film it for upload to Youtube.  Haul videos.  Ever driven by a pickup in the Prairies and seen the deer horns hanging out the back?  Anthropological, kind of, isn’t it?  Don’t gasp.  We  […]

LinkedIn, the professional connections tool that many of us use to stay in touch with current and former colleagues has added a cool new add on:  InMap.  Showing a cloud of all of your professional contacts, LinkedIn brings itself from a somewhat linear online networking tool up closer to the ranks of Facebook.  And the […]

How frustrating is it to have to scroll through pages on your Smartphone to get to the content you want when a retailer is advertising something to you? Irritating and stupid. The marketer in me gets annoyed when retailers I like just send me emails with product offers and I have to fight my way […]

It was an exciting term in Bus 101 with 600 Sauder 1st year students in 4 sections having an opportunity to see all aspects of Commerce integrated.  Paul Cubbon, Jeff Kroeker, Rob Jackes and I taught this highly engaging, active course together.  Paul designed the course and he and Jeff ran it as a pilot […]

Had a great discussion yesterday about the launch of product (RED), forcing us to think back to 4 years ago when this brand and business/charitable model were a whole new concept for raising money for a cause.  Look what showed up today:  In this campaign, to support World AIDS Day on Dec. 1, digitally savvy […]