Marketing Decoded

It was an exciting term in Bus 101 with 600 Sauder 1st year students in 4 sections having an opportunity to see all aspects of Commerce integrated.  Paul Cubbon, Jeff Kroeker, Rob Jackes and I taught this highly engaging, active course together.  Paul designed the course and he and Jeff ran it as a pilot […]

We’ve been doing some fun stuff in my classes this term around creativity, trying to open up the mind channel for innovative inspiration before we dive into the hard work of case discussions.  I think it’s been a fun way to start class and it’s reconnected many of the students in a small way each […]