Marketing Decoded

Haul videos.  Have you heard of this trend?  Young adults, mostly girls, come home from the mall, lay their loot out and film it for upload to Youtube.  Haul videos.  Ever driven by a pickup in the Prairies and seen the deer horns hanging out the back?  Anthropological, kind of, isn’t it?  Don’t gasp.  We  […]

Had a great discussion yesterday about the launch of product (RED), forcing us to think back to 4 years ago when this brand and business/charitable model were a whole new concept for raising money for a cause.  Look what showed up today:  In this campaign, to support World AIDS Day on Dec. 1, digitally savvy […]

We’ve talked quite a bit this term about giving up control of your brand.  Brandchannel has an interesting article about Jay-Z, Cristal and brand control.  You may know about the famous feud between the CEO of Cristal and Jay Z.  The CEO of Cristal was asked about his thoughts on how Cristal had been lifted […]

The world’s most lovable athlete, who knocked us all out with his sprinting ability and personality in Beijing, has finally signed an athletic wear endorsement deal with his longtime supporter, Puma. What’s notable about this deal is that it’s the biggest deal in athletics history. Say again! The biggest deal ever! Details haven’t been released […]