Elaine Williamson: Marketing is more than just cool commercials
Canadian Tire, that venerable Canadian institution that sells a little bit of everything but has tires in its name, is going back to its core business and offering more tires. Online. Online tire sales? Yup. The idea is that once customers come to the store to have their cheap tires installed (cheap because they got […]
Hurray, Target is coming to Canada. Target recently bought 220 Zellers stores and will open in Canada in 2013. Does Canada need another discount retailer? How well will Tar-jay do when they get here? Is there so much pent up demand for this American retailer, especially from those of us who live close enough to […]
Pop up retailers are here for a good time, not a long time. You’ve probably seen them: stores that you notice just over the holiday period, for example, that weren’t there in the fall and, when you walk by the same spot in February, that store will be gone. This is the idea of hot […]
The GAP recently created a furor when they announced a change in their logo from the old familiar navy blue (red at Christmas) to something newer, and what they felt was, more friendly to our digital app-driven world. The market did not agree and there was a huge public outcry. So much so that GAP […]