{"id":201,"date":"2010-12-05T12:06:58","date_gmt":"2010-12-05T20:06:58","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ewilliamson\/?p=201"},"modified":"2010-12-05T14:26:59","modified_gmt":"2010-12-05T22:26:59","slug":"decades-best-digital-ad-campaigns","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ewilliamson\/2010\/12\/05\/decades-best-digital-ad-campaigns\/","title":{"rendered":"Decade’s Best Digital Ad Campaigns"},"content":{"rendered":"

There will be lots of decade-best lists<\/a> coming out now (depending on when you think the decade ended!)\u00a0 There has been a lot written about where advertising is, and isn’t, going in the future.\u00a0 These\u00a0\"\"<\/a>campaigns will give you something to think about.\u00a0 I remember when I started using the Subservient Chicken (Burger King’s out there digital ad) to explain how social marketing campaigns could work, to the tune of 380 million people!\u00a0 Interestingly, the Subservient Chicken, even though is 6 years old, took top spot.<\/p>\n

Here are some of the top campaigns.\u00a0 We’ve talked about many of these:<\/p>\n

1. ‘The Hire’ – BMW’s 2001 series of short films directed & starring well known actors and directors.\u00a0 This was an internet-only campaign designed to increase brand awareness amongst a younger target market<\/p>\n

2. Dove Evolution – of course<\/p>\n

3. Uniqlo’s Uniglock – Uniqlo, the cool Japanese apparel company that is taking over N. America, created the Uniqlock using pix of young, Japanese women show the time. \u00a0Time to call it a success: \u00a0Uniqlock.jp, received 68 million views.<\/p>\n

4. IKEA’s Dream Kitchens – this gave users the ability to avoid the crazy lineups and explore 3D kitchens. \u00a0Missed the $1.99 breakfast though.<\/p>\n

5. Livestrong’s Chalkbot – this robot wrote chalk messages, as directed by users, along the 2010 Tour de France route<\/p>\n

For your entertainment, I’ve put The Chicken back up. \u00a0Click on the picture to get the link. \u00a0Just remember, there’s a limit to what he’ll do.\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

There will be lots of decade-best lists coming out now (depending on when you think the decade ended!)\u00a0 There has been a lot written about where advertising is, and isn’t, going in the future.\u00a0 These\u00a0campaigns will give you something to think about.\u00a0 I remember when I started using the Subservient Chicken (Burger King’s out there […]<\/p>\n","protected":false},"author":2088,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[120646,2807],"tags":[2164,6527,2807],"class_list":["post-201","post","type-post","status-publish","format-standard","hentry","category-digital-media-2","category-social-media","tag-advertising","tag-awards","tag-social-media"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/users\/2088"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/comments?post=201"}],"version-history":[{"count":19,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts\/201\/revisions"}],"predecessor-version":[{"id":205,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts\/201\/revisions\/205"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/media?parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/categories?post=201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/tags?post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}