{"id":322,"date":"2011-04-27T14:50:37","date_gmt":"2011-04-27T22:50:37","guid":{"rendered":"https:\/\/blogs.ubc.ca\/ewilliamson\/?p=322"},"modified":"2011-07-16T17:37:50","modified_gmt":"2011-07-17T01:37:50","slug":"web-analytics","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/ewilliamson\/2011\/04\/27\/web-analytics\/","title":{"rendered":"Web Analytics"},"content":{"rendered":"

Have you inserted the code from Google Analytics into your blog yet?\u00a0 Do you have any idea of how to interpret the data you see when you look at the\"\"<\/a> results?\u00a0 I’m no expert at web analytics, however, I’m a marketer and I ask a lot of questions.\u00a0 Questions about what customers want, where they come from, what they’re looking at and what they’re interested in.\u00a0 Some of this is exactly what web analytics can tell you.<\/p>\n

One of the best places to start learning about web analytics is Avinash Kaushik’s blog.\u00a0 Kaushik makes a great point, first off, that you really need to have a clear goal as to why you even have a website in the first place.\u00a0 Are you wasting money by just having something ‘up there’?\u00a0 What\u00a0 are your business goals and are they being complimented by what you’re doing with the webiste?\u00a0 Let’s assume so.<\/p>\n

1.\u00a0 Look at the website itself, silly!<\/strong> I love his first point.\u00a0 Before you dive into actually anlyzing the numbers, click around on the website.\u00a0 Get a feel for the company, the flow, the brand, any comments, the shopping cart.\u00a0 Bonus if you go visit the competition.<\/p>\n

2. Traffic Sources Report <\/strong>:\u00a0 look here first.\u00a0 40 – 50% search engine traffic\u00a0 is what you should be getting.\u00a0 20 – 30% referring sites.\u00a0 Dig in and see where your customers are coming from.<\/p>\n

3. Visitor loyalty<\/strong>: \u00a0 look now at how often and how recent your customers have come to your website.<\/p>\n

4. Which pages are lousy?<\/strong> Look at your report to determine where people arent’ spending any time compared to your site average.\u00a0 Now look at that page.\u00a0 Why?<\/p>\n

5. Which pages are making you money?<\/strong> Or getting lots of visits.\u00a0 Can you replicate this strategy on your low traffic pages.<\/p>\n

Lots to think about when you start reading those Google Analytics reports.\u00a0 Go to the link above and get the details from Kaushik.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you inserted the code from Google Analytics into your blog yet?\u00a0 Do you have any idea of how to interpret the data you see when you look at the results?\u00a0 I’m no expert at web analytics, however, I’m a marketer and I ask a lot of questions.\u00a0 Questions about what customers want, where they […]<\/p>\n","protected":false},"author":2088,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72477],"tags":[569,3023],"class_list":["post-322","post","type-post","status-publish","format-standard","hentry","category-web-analytics","tag-digital-media","tag-web"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts\/322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/users\/2088"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":9,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/posts\/322\/revisions\/332"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/ewilliamson\/wp-json\/wp\/v2\/tags?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}