We are bombarded with media everyday, whether we are conscious about it or not.  The ones that catch your attention, how are they different from the others? Do you only notice the ones with animals because you’re an animal lover? Or do you the ones with a catchy song attract your attention? A great example would be Sleep country’s slogan,  “Sleep Country Canada, why buy a mattress anywhere else?”  Moreover, why are some commercials more believable than others?

To engage its consumers, Tim Hortons uses real life stories as a form as advertisement.  This is an extremely clever way to connect with customers in a more personal way, not just on the surface level.  Life stories are powerful. There is a good chance that what you’ve experienced, someone else has also experienced something identical or close to identical.  The link below is Tim Hortons latest true story commercial. Forms of advertisement such as television commercials are important to an image of a company.   A powerful commercial should set an image in the minds of consumers.    This strategy used by companies is called brand positioning. Once a “position” of a company has been induced in a consumer’s mind, it is hard to change.

http://www.marketingmag.ca/news/marketer-news/watch-this-tim-hortons-36980