Learning about the Lieber case in class it prompted a lot questions and ideas.  As I was browsing through the blogs I came across Vivian Lin’s article about the Candlemakers Petition.  It was interesting how she focused on the break-even analogy we learned inclass.  The break-even point is simply when the suppliers aren’t losing any money yet isn’t gaining any as well.  I find this term to be very unreliable and misleading.  Businesses tend to set goals to at least hint the break even point; however, it is not a good way to motivate a business.  When running a business, one should focus on making profit.   As a result one should be focused on elements such as the point of difference, which are benefits that set each brand apart from competitors.