Learning about the Lieber case in class it prompted a lot questions and ideas. As I was browsing through the blogs I came across Vivian Lin’s article about the Candlemakers Petition. It was interesting how she focused on the break-even analogy we learned inclass. The break-even point is simply when the suppliers aren’t losing any money yet isn’t gaining any as well. I find this term to be very unreliable and misleading. Businesses tend to set goals to at least hint the break even point; however, it is not a good way to motivate a business. When running a business, one should focus on making profit. As a result one should be focused on elements such as the point of difference, which are benefits that set each brand apart from competitors.