“After Hostess Brands announced it’s going out of business following a labor dispute, panicked consumers have rushed to stores to stock up on their favorite heart-clogging treats,” says Dominique Mosbergen in her article, “Twinkies eBay: Hostess Treats On Sale For $200,000 Amid Trinkie-Pocalypse Fears.” 

In the article, the author describes that black markets for Hostess Brands have emerged in order to meet the drastic increase in consumer demand. Twinkies fans, as Hostess is going out of business, are searching in madness for ways to buy their long time treat before they are all gone. In response to such a craze for soon-to-be-gone Hostess Brand products, one seller on eBay is auctioning a box of Twinkies at a starting price of $200,000.

Personally, I am not much of a fan for Twinkies or any other Hostess Brands. It is hard to believe how normal consumers can be so eager to buy a box of snack cake. What is more unbelievable is how a company with so much demand can go out of business. By studying the company in more depth, I learned that there was a series of union strikes, which led to a complete turmoil in the operation system. This very well highlights the importance of communication between the management and the workers, as well as the role of operations manager, who is in charge of organizing all operations within a company.