Nearly 60% of BlackBerry users planned to jump to an iPhone or an Android device in the U.S., the U.K. and France. The company has recently announced that their earnings have fallen tremendously. BlackBerry shipments fell suddenly 41% from the previous year. Nearly one-third of its workforce i.e. around 5000 employees will be laid off. CEO Thorsten Heins announced another devastating news, Blackberry 10, the operating system that is said to be a good resort for the company, will be delayed until early 2013. The company’s share price provides the most solid evidence: it crashed around 95% from $149.90 in 2008 to less than $8 at present time.

A series of poor decisions and missed opportunities led RIM to this point. Former co-CEOs Mike Lazaridis and Jim Balsillie did not realize the importance of the iPhone when it was launched in 2007. They did not realize the fact that iPhone is going to snatch their market share in coming years and that they should start working accordingly. Therefore, within few years, RIM fell behind when it came to the features that mattered to the much larger consumer market, such as an elegant operating system and web-browsing capabilities, variety for applications for BlackBerry users. RIM should now come up with innovative products and features to be able to sustain in this highly competitive market.

Sources: http://www.canadianbusiness.com/article/90629–the-end-of-rim
http://www.canadianbusiness.com/article/87308–blackberry-10-unlikely-to-save-rim