Questionnaires are a vital part of Market Research on which an organization’s failure or success is dependent. Designing a questionnaire can be split in two parts.

• Questions and Layout of Questionnaire This step is a key one you need to choose the questions and answer attractively and neatly. Try to be consistent with wording. Be careful not to overfill the page like using lots of lines, borders and boxes as these can make your questionnaire look messed up. Its always good to use a good legible fonts likes Times. If you really want the respondent to complete the questions, start with questions that will catch his/her interest. Whatever approach you may choose you should try to keep the flow logical and very simple and avoid complexities in questions. Its always advisable to use two or three versions of the questionnaire for different situations.
  
• Types of the question In this step, you need to choose the types of questions you are going to use in your questionnaire eg. multiple choice, ranking, rating etc. When designing multiple choice questions ensure that you want the respondent to give one  or multiple response. For ranking or rating type, make sure to put less but accurate and different options.

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