Who would’ve imagined five years ago that the technology would be where it is today. The development in the varieties of communication methods and social media has taken a front seat in this extraordinary evolution. What amazes me even more is that Google has just patented an electronic throat tattoo. This tattoo will be located on the consumer’s neck in order to “communicate with smartphones, gaming devices, tablets and wearable tech like Google Glass via a Bluetooth-style connection and would include a microphone and power source”. Is this seriously what technology has in store for us looking forward into the next five years? The rapid nature of technology reminds me of a TedTalk we were required to watch in Commerce101 before our IT and Information Systems class. This video described the relationship that humans and technology simultaneously develop along. However, with the enormity of the scale at which Google is developing new modes of user interface, one cannot help but ask whether technology is developing faster than we can keep up with. On a separate note, how might the average consumer perceive a permanent and visible barcode on their throat just to simplify the way that they communicate with their data devices? In my opinion, this idea brought on by Google can be considered an invasion of privacy and an inappropriate method of branding their consumers.