Blackberry has become decreasingly popular with the entrance of new smartphones that have begun to replace their unique ‘business smartphone’ identity. As a blackberry user, I have noticed the increasing amount of BBM status’s following a similar template of, “New iPhone, no more BBM” or “Android- new phone number, no more BBM”. As a loyal Blackberry user, this ongoing conversion from Black Berry’s to the new era of smart phones has been challenging to deal with. However, Blackberry has dropped its exclusiveness of BBM being available only for Blackberry users and is recreating this recently outdated version of social media a trend for iPhone and Android users to help restore and utilize all of its benefits. From a business standpoint, this idea of allowing the failing Blackberry Smartphone to make their phones greatest asset, BBM, available to smartphone giants such as Apple and Google is a great idea. Blackberry users, past and present, will agree that BBM was the most unique aspect about being a Blackberry owner. Making this feature available on most smart phones might lead to an increase in Blackberry sales. BBM was a fad; people left Blackberry’s because BBM was outdated. The question is,upon the September 21st release of BBM, will the availability of BBM in other smartphones help re-emhamceBlackberry rejuvenate its company and its business image?