The CEO of Ello, which is an up-and-coming social network, described Facebook as an advertisement platform rather than a social network. Among all the social network companies, Facebook is no doubt the leading company that occupies most of the social network market. Despite the multiple failed attempts of other social network to take over Facebook, Ello drew a huge portion of Facebook’s customers, which mostly consists of annoyed Facebook users tired of the endless advertisements on the site. This is very accurate because many Facebook users have complained about the excessive advertisement
First time experiencing Ello, it has many advantages including no countless advertisements, simple to read (wide and white) and user friendly features… etc.
When being asked about customer’s dissatisfaction with Facebook, CEO of Ello Paul Budnitz answered that he considers Facebook as an advertisement platform more than a social network, therefore not considering it as a competitor. Budnitz also talked about how social network has been violating and overloaded with useless information but instead it should be place where friends can simply communicate with each other. Indeed, social network is where friends can communicate with each other; however, Ello is not in the position to say that because its social network website does not have a chat feature while Facebook does.
Also Budnitz shared his plan to make money off special features instead endless of commercials. Although Ello has the decent intentions to create the social network many desires, making money off selling special features and outrun Facebook ? I don’t think so.
Ello’s homepage