As people over the world grow conscious of the benefits of healthy diets, the organic food market expanded. One of the most dominant sellers in this market is Whole Foods, which is a supermarket chain for natural and organic goods in North America. Although Whole Foods will encounter a high level of competition, I agree with Shannon Bell‘s opinions and believe Whole Foods will benefit from the increasing development of the organic food market. This is why:
As the article mentioned, Whole Foods has been executing its expansion plan. This is a smart move because its value proposition and reputation are already firmly established, Whole Foods will therefore stand out among the competitors while increasing its availability to the public. To sum up, I trust the rising recognition of healthier eating will serve as a ladder for Whole Foods.
